110 million monthly active users of Android TV and Google TV.

Google's TV operating system is still growing, with no fewer than 30 million new users expected in 2021. 

Google is slowly but steadily making its mark on linked screens all across the world.

Google TV is gaining traction, owing in part to the new Chromecast.

The company has confirmed that the milestone of 110 million monthly users of the Google TV and Android TV platforms would be reached by the end of 2021.

We can notice a growth of 30 million televisions or TV boxes active in just a few months, while the operating system had "only" 80 million users in May.

This impressive performance comes in part, according to the manufacturer, from the sales of its latest Chromecast with Google TV. This TV box with remote control, which we particularly appreciated during our test and which is sold for less than $70, would have been a real public success after more than a year of marketing.

Expansion in a hurry thanks to high Google partner sales

Sales from Google's partners are also a possibility. TCL, which uses Android TV as its operating system, recently announced global sales of ten million units per year. Customers can get this operating system from Sony or HiSense on any of their recent models.

Google TV, an overlay that delivers a home screen focusing on content and recommendations rather than a big list of applications, is Google's latest attempt to improve the user experience.

In the face of strong competition, the company has no choice but to constantly improve its offering. At the same time, Amazon revealed that it has sold more than 150 million Fire TV devices, each with its own operating system and that it is continuing to promote its ecosystem.